User:Gordon Games

Gordon Games is an enterprise sales application company.

Its product solution enables businesses to achieve greater sales effectiveness from teams, improved pipeline integrity and greater forecast accuracy. In addition to this core offering our solution helps sales teams to be more engaged in their work by using online game techniques that encourage friendships, drives motivation and recognizes success. Our platform can be integrated with existing systems including customer relationship management and telephony solutions.

Gordon Games merges the worlds of Sales, CRM, and Gamification to deliver an enterprise gamification to increase sales rep effectiveness built on Salesforce.com. The company is bringing CRM to the next level by turning the data held in CRM systems into actionable insight and making sales best practices a habit.

The team is experienced in sales management, CRM, gamification and technology. Fiachra Ó Comhraí worked at Salesforce.com for 10 years as EMEA VP of Sales. Eleanor O’Neill, PhD, has been building enterprise applications for 3 years. Cormac Horan has been working in executive level roles in start-ups since 2006. The team has built its first product on Salesforce.com because it has first hand experience of this platform and market. This reduces the technical and commercial barriers for us delivering their product to market.

What are the benefits to Gordon Games customers?

	Better prediction of sales closing within the pipeline

The Gordon Games sales engine provides sales managers with greater confidence in their reps numbers. Sales reps and managers will see an opportunity “health status bar” and an overall pipeline “health status bar”. This will give an indication as to the likelihood of pipeline closing. This will be driven by activity by sales reps on their opportunities entered into the CRM system. Their activities can be weighted so that high value activities will count for more on the health status bar. This can be configured at a team or sales territory level.

	Saves management time in pipeline reviews

Better automated sales pipeline indicators combined with better sales rep behaviours as a result of e-coaching should convert into a reduced requirement for interrogation of pipeline data with reps and therefore saving the company time and money. Research has found that companies can spend at least a day a week generating, and analysing reports and another day with sales reps.

	Real time feedback to reps on their pipeline management performance

The Gordon Games automated engagement engine motivates and reward sales reps at appropriate times. Managers cannot be managing all of their staff equally at the same time. The sales engagement engine helps sales managers reward and motivate their reps at appropriate times. One of the additional key benefits for the organisation is that it reduces churn as the solution will help keep staff more engaged and motivated.

	Guide reps on best practice in managing pipeline

The Gordon Games solution can generate specific suggested actions for sales reps to increase win rates. The prescriptive set of actions for managing sales pipeline can be derived from a company’s sales methodology to reinforce and to make best practice a habit. The engine will have a sales cycle and opportunity value based intelligence. “Player profiles” will allow sales people to learn from each other’s behaviours through game mechanics such as badges, awards and activity levels. The upside for the company is to increase win rates as a result of better adherence to sales best practices within the organisation.

	Progress softer sales pipeline

The Gordon Games engine encourages reps to explore the potential from customers who have not been engaged for a significant period of time. The potential for the company is to generate new sales conversions that would otherwise would have remain uncovered or dormant.

	Probability Indicator

The sales engine provides a probability indicator to managers as to a sales persons forecast credibility. The indicator is generated from “credibility points” earned from a sales reps activity over time on an opportunity. The indicator allows any new manager to see the forecast credibility of his/her sales staff. The Gordon Games probability indicator report also allows managers and reps to work towards a normalised forecast variation over time.

	Benchmarking

This premium offering allows our customers to opt in to anonymous sales performance benchmarking. This facility allows managers to benchmark their sales teams performance versus their sector and industry and also an insight as to best practice sales behaviours within the industry.

Gordon Games was registered as a Limited company in April 2013 in the Republic of Ireland. It is part of two reputable programmes, highlighting its solution's potential:

O2 / Telefonica Wayra

Wayra is a global corporate venture organisation formed to support high potential start up’s and is wholly owned by 02 Telefonica. Gordon Games was one of 17 businesses which were successfully chosen from over 3,800 businesses who applied for a position on the Wayra Programme.

DIT Hothouse Ireland

Prior to Wayra Gordon Games successfully applied to the DIT hot house Programme in Ireland. DIT Hothouse is the award winning Innovation and Technology Transfer Office at the Dublin Institute of Technology.

Fiachra Ó Comhraí – CEO & Founder

The company was formed by Fiachra Ó Comhraí. Fiachra saw a niche in the market while working for Salesforce.com and founded Gordon Games to make sales enterprise applications as compelling as video games. At salesforce.com he helped cloud computing in Europe go from the fringes to the mainstream across all software categories. Fiachra has hired and managed a team of over 50 enterprise sales staff while working at Salesforce.

Cormac Horan – COO/CFO & Business Analyst

Cormac has years’ experience in all aspects of running an internet company from product development, financial management, commercialization, sales & marketing, eCrm, internet strategy, IP law, branding, and community management. Cormac was responsible for Ireland’s first major social network IGOpeople.com. He subsequently set up Milkan2u.com a delivery management system for milkmen and ReturnVouchers.com which offers a solution to the problem in the daily deal market of low customer retention rates after a deal has been redeemed. Cormac created one of the first ebusiness courses in Ireland in 1998, and has advised many businesses on their internet strategies. Cormac is an internet visionary with a combined set of commercial, technical, marketing and management skills in the digital media sector. Cormac holds a degree in Finance from Maynooth and Masters in Economics from UCD.

Eleanor O'Neill, PhD - Chief Technology Officer

Eleanor caught the start-up bug early in her career while attending entrepreneurship programmes at Stanford University and University of Texas at Austin. Eleanor has been building enterprise class applications on salesforce.com’s platform since 2010. Eleanor worked for ClaimVantage where she was responsible for developing solutions for insurance claims management for the U.S. market. She believes in deep intellectual property being at the core of any software’s value. She has extensive research and development experience in the area of personalisation. She holds a PhD in Computer Science from Trinity College Dublin.